The Litter Mug Challenge
Saving Our Planet One Piece of Litter at a Time
What is the Litter Mug Challenge?
The Litter Mug challenge is really simple. Imagine how our environment would be improved if everyone picked up just one piece of litter each day? If just one out of four people in New Zealand did this then in one week we would have removed almost 8.2 million pieces of rubbish from our environment. In a month that would amount to 35 million items and a staggering 428 million items of litter in one year..
If only one tenth of the population of the Earth picked up just one piece of litter for seven days that would amount to 5.3 BILLION pieces of litter diverted away from harming our environment in a single week.
A huge amount of discarded rubbish ends up in our waterways and subsequently washes into our seas and oceans. Much of this is plastic-based and of course plastic is particularly damaging to the global environment. A single plastic bottle takes 450 years to decompose and a plastic straw takes 200 years to decay.
Marine creatures of all sizes can accidentally ingest plastic
and microscopic plastic particles. Turtles can mistake plastic
bags for jellyfish and once swallowed this is frequently fatal
for the poor turtles. Microscopic plastic particles get
into the food chain and as a consequence fish taken from the
seas that end up on our dinner plates will contain harmful
How Can I Help?
Pledge to pick up one piece of litter, particularly plastic-based items, every day and place it in the nearest bin. Film or photograph yourself picking up, and disposing of, a piece of litter. Be creative. We're sure that you can up with something better than the example below, however don't do anything that might harm you or others. Post your video or photos on Instagram, Facebook and Twitter using #littermugchallenge and then ask 3 friends to do likewise by tagging them. Challenge as many friends as you want and don't forget to tag them. We're trying to build a Global movement and you can be an important part of it.
Commit - Pick - Record - Post - Challenge - #littermugchallenge
It's the LITTER MUG CHALLENGE so get picking, filming and challenging
Saving our planet one piece of litter at a time